Project Overview:
Genopets, a Binance-based metaverse ecosystem, aimed to consolidate its community across various social media platforms and establish itself as a premier destination in the virtual landscape. With a unique land system and unparalleled graphics powered by Unreal Engine, Genopets offered users the opportunity to own virtual properties ranging from private islands to mega villas, akin to investing in prime real estate in historical cities.
Unique Selling Proposition (USP):
Genopets’ distinctive feature lies in its ability to unlock a superior reality where users can acquire and customize virtual assets, mirroring the excitement of early real-world investments. The allure of owning virtual land in Genopets parallels the historical significance of purchasing land in burgeoning cities centuries ago.
Key Performance Indicators (KPIs):
- Community Growth: Genopets sought to double its community size from scratch.
- Project Awareness: The objective was to elevate project visibility by 55% to cultivate a committed and engaged user base.
- Community Engagement: With a focus on fostering active participation, Genopets aimed for a 4% increase in community engagement.
Challenges Faced:
- Community FUD: Previous instances of unfulfilled promises and unresolved giveaways contributed to widespread fear, uncertainty, and doubt within the community.
- Nascent Status: As a fledgling project, Genopets confronted the arduous task of building its presence from the ground up across multiple platforms.
Services Provided:
- Community Management: Emphasizing the importance of social media content, our strategy aimed to disseminate information about Genopets while highlighting its achievements and offerings to capture audience interest.
Our Approach: Top Funnel:
- Revamped Content Style: Crafting engaging and innovative content aligned with Genopets’ ethos to stimulate excitement and anticipation among users.
- Strategic Discord Partnerships: Forge organic relationships with various Discord communities to broaden our reach and sustain interest in the project.
Middle Funnel:
- Key Opinion Leader (KOL) Collaboration: Leveraging influential voices to amplify Genopets’ visibility across diverse platforms and connect with the target audience effectively.
- Tailored Messaging with KOLs: Collaborating with KOLs to articulate concise messaging tailored to resonate with specific audience segments.
Bottom Funnel:
- Organic Community Collaborations: Establish targeted partnerships, such as with a football-focused Discord server, to streamline communication channels and enable the team to focus on other essential aspects of marketing efforts.
Conclusion:
Through a comprehensive community-driven marketing approach, we successfully propelled Genopets to achieve its goals, garnering substantial growth in both community size and engagement within a mere 30-day timeframe.
